Bonus Resource

Your FSBO Toolkit

The system does the thinking. This list handles the doing. Every physical item a FSBO seller needs to run a professional sale — from the yard sign to the open house supplies to the smartphone gear for listing photos.

Links are updated regularly. Some are affiliate links — if you purchase through them we earn a small commission at no cost to you. We only recommend what we'd use ourselves.

Yard Signs & Signage

Your yard sign is your 24/7 salesperson. It needs to look professional, be readable from a moving car, and include your phone number and website URL. Directional signs for open house day are equally important — buyers get lost and give up.

FSBO Yard Sign with Rider
$30 – $60
A corrugated plastic sign with a metal H-stake. Look for one that includes a blank rider where you can add your phone number and website URL.
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Directional Arrow Signs
$20 – $40 / set of 6
Bright arrows that guide buyers from major intersections to your property on open house day. Get at least 6 — you need more than you think.
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Rider Sign Strips
$10 – $20
Blank strips that attach below your main sign. Use them to add "Open House Saturday" or your property website URL.
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Weatherproof Sign Post Sleeve
$15 – $25
Protects your sign in rain and wind. Worth it if you are in a market with unpredictable weather.
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Lockboxes & Showing Supplies

A lockbox lets buyer agents show your home even when you cannot be present. Get a combination lockbox — not a keyed one — so you can change the code between showings.

Combination Lockbox
$25 – $50
A 4-digit combination box that hangs on your door handle or fence post. Master Lock and Kidde both make reliable options. Change the code after every showing if you have any concerns.
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Combination Lockbox — Heavy Duty
$50 – $80
A reinforced steel lockbox with a shackle lock. Worth the upgrade for higher-value properties or security-conscious sellers.
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Showing Feedback QR Code Sign
$15 – $25
A small sign with a QR code linking to your feedback form. Place it on the kitchen counter so buyers can submit feedback as they tour.
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Open House Supplies

A well-run open house feels professional and builds buyer confidence. These supplies take 10 minutes to set up and make a real difference in how buyers perceive you as a seller.

Sign-In Sheet Clipboard & Pens
$10 – $20
A professional clipboard with a printed sign-in sheet captures every visitor's contact information. Never run an open house without one.
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Property Flyer Holder or Stand
$15 – $30
A clear acrylic holder for your printed flyers at the entrance. Looks professional and ensures every buyer leaves with your information.
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Folding Card Table
$25 – $50
For your sign-in station at the entrance. Gives the open house a proper welcome area and keeps everything organized.
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Reed Diffuser — Neutral Scent
$20 – $40
A clean neutral scent (linen, white tea, or unscented). One in the entryway is enough. Never use candles during showings.
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Fresh Flower Arrangement
$10 – $20
A single arrangement on the kitchen island or dining table. White or neutral tones photograph best and appeal to the widest range of buyers.
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Photography & Video Gear

You do not need professional equipment. You need a smartphone, a tripod, and good light. These are the only additions that make a meaningful difference.

Smartphone Tripod with Phone Mount
$20 – $35
Essential for keeping the camera level — the single biggest difference between amateur and professional listing photos.
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Bluetooth Remote Shutter
$8 – $15
Triggers your phone camera from across the room. Eliminates the need to set a timer and run into position for every shot.
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Wide-Angle Lens Clip Attachment
$20 – $40
Clips onto your smartphone for a wider field of view in small rooms. Not essential if your phone already has a built-in wide-angle lens.
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Portable LED Panel Light
$25 – $50
For dark rooms that don't photograph well with natural light alone. Clean, even lighting without harsh shadows.
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Printed Marketing Materials

Print everything at Staples, Office Depot, or a local print shop for same-day turnaround. Canva produces print-ready PDFs for all of these — free templates included.

Property Flyers — 8.5×11 Color
$0.50 – $1.00 each
Print 25 to start. Use the flyer prompt from Chapter 5 to generate the copy, then design in Canva and print at any copy shop.
Design free in Canva
Just Listed Postcards
$0.30 – $0.50 each
Mail to the surrounding 50–100 households. Neighbors are your best source of buyer referrals — they want to choose who moves in next to them.
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Foam Board for DIY Directional Signs
$1 – $3 each
Print your own arrow signs at a copy shop and tape to foam board. Cheaper than pre-made and you control the design.
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Property Info Booklet (4-page folded)
$2 – $5 each
Detailed property info, neighborhood highlights, and all specs. Leave a stack on the kitchen counter for open house visitors.
Design free in Canva

Digital & Tech Tools

All free or very low cost. Collectively these add a level of professionalism to your sale that most FSBO sellers skip entirely.

Google Voice — Separate Listing Number
Free
A dedicated phone number for your listing so you're not giving your personal number to every buyer agent who calls. Calls and texts forward to your real phone.
Get Google Voice
Calendly — Self-Scheduling for Showings
Free
Add your scheduling link to your listing, your flyer, and your yard sign rider. Eliminates phone tag for showing requests entirely.
Get Calendly
Canva — Marketing Design
Free
Design all your marketing materials — flyers, social posts, open house signs, postcards. Hundreds of free real estate templates included.
Get Canva
QR Code Generator
Free
Create a QR code linking to your property website. Add it to your flyer, yard sign rider, and open house materials so buyers can pull up your listing instantly.
Generate free QR code
Carrd — Single-Property Website
$19 / year
A clean single-page property website you fully control. Hosts unlimited photos, your video tour, neighborhood info, and a contact form. Your yard sign QR code points here.
Get Carrd